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Why Do Major Marketing Agencies Charge Such High Prices?

You run an up and coming clothing company. You want to increase sales so you’ve decided to jump into the deep end of the marketing pool. Understanding that this new task is something you probably shouldn’t do on your own, you to reach out to various marketing agencies. You’ve met with a few, and they all seem capable, each giving you a good “song and dance”. But once they begin discussing the costs of both their services and the production of the creative, you recoil in fear. But fear not, these companies aren’t pegging you for a sucker and raising…

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Should We Really Be Marketing To The Margins?

Seth Godin is a best selling author, renowned marketer and riveting public speaker. On top of that, he’s a really smart guy. He’s regarded as one of the most forward-thinking marketing minds around. In spring 2013, I heard Seth speak at a The Art Of… conference in Toronto. Seth was talking about how, in this ever more crowded marketplace, we need to try new things to differentiate ourselves. He spoke of the importance of marketing to the margins. Godin elaborated by saying that those outside of the mainstream are the most likely to voice their opinions about a product or…

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Put Him In A Marketing Campaign Immediately – George Stroumboulopoulos

The world needs better marketing campaigns. Shout it from the rooftops. Too often, dynamic people throughout the world of sports, entertainment and the public eye, while great fits with certain companies, get overlooked. These people are too good to remain unused and if placed in the right marketing campaign, would bring tremendous results. So, the next person who needs to be placed in a marketing campaign immediately is… George Stroumboulopoulos! George “Strombo” Stroumboulopoulos is host of the CBC weeknight talk show George Stroumboulopoulos Tonight. The show is a mix of interview segments, news coverage and comedy pieces, all interesting and…

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The Tao of Jim Harbaugh – A True Story About Words, Actions and Respect

In the winter of 2012, in snowy Toronto, I was at a dinner meeting with four gentlemen from out of town. My dinner companions were two senior executives from a VC firm and two junior analysts. During the meal, one of the seniors, let’s call him Paul, told a great story about a conference he had recently attended. San Francisco 49ers coach, Jim Harbaugh was the featured speaker. Midway through his talk, Coach Harbaugh spotted a familiar face in the crowd. Turns out, it was one of his former players, from approximately 8 years earlier, when he had been coaching…

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What is the Value of Using a Celebrity Voice Over In Your Commercial?

When watching a television commercial, have you ever thought, “that person sounds familiar”? Often, that voice, in the commercial, belongs to someone you’ve seen many times in movies or on TV. Budweiser – George Clooney Duracell – Jeff Bridges Nationwide Insurance – Julia Roberts Big-ticket talent gets big bucks to do voice overs for select television commercials. The question is, what’s the value of using a celebrity to voice a commercial? In my opinion, the value is minimal. The use of big name celebrities costs significant sums of money, ironic since simply doing voice work hides the identity of the…

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