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Does Size Matter: What Does The Number Of Twitter Followers A Brand Has Truly Tell Us?

Kim Kardashian is pretty darn popular, with close to 19 million followers on Twitter. That’s a lot of birthdays to remember. Not only do Kim’s followers get to be enlightened with tweets about her lunch dates with her “BFF”, but they also get to hear what her favorite makeup is and view Instagram picture after Instagram picture after Instagram picture… Ah, those Kardashians are the gift that keeps on giving. As marketers, we have to ask: what does Kim Kardashian get out of having so many followers on Twitter? What are the benefits? An audience of 19 million followers is…

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Does Being An Olympic Host City Site Have Long-Term Marketing Value?

When was the last time you heard someone mention the city Lillehammer? What about Turin? Is Salt Lake City at the top of your list of Places You Most Want To Visit? All of the above are cities that have hosted the Olympic Games. During the Olympics, these cities are thrust into the common vocabulary of people everywhere. Money and exposure rain down from the heavens, leaving Olympic-related facilities and memories of great games past. The question though is: does being an Olympic site have long-term marketing value for the host city? The answer is no. We live in a…

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Why Is It Important To Always Think Like A Customer?

My father, Joel Matlin, is a very smart guy who’s had a good amount of success in various business ventures. The first thing he taught me about business was to always think like a customer. That mantra’s gotten him very far, and it’s one I try to incorporate in every business endeavour I take on. In regards to marketing that rule applies because all successful marketing ventures have been created with the customer in mind. As marketers, our goal for any campaign is to increase our clients’ sales and branding. We spend huge amounts of time constructing dynamic marketing campaigns…

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Why Shouldn’t HR Become Buddies With Other Staff Members?

Though this is a marketing blog, it’s important to address the corporate culture of a business. In order for any marketing campaign to work, the atmosphere within the company needs to be healthy and positive. Corporate culture is the smell of the company, and a bad corporate culture can kill any positive marketing campaign. One thing that can cause a huge problem and soil a corporate culture is if Human Resources staff becomes too friendly with employees outside the HR department. Human Resources – the first people we meet when we’re hired and the last people we see when we’re…

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We’re Hiring – Mobile Application Developers

Are you a talented mobile app developer looking for a new opportunity working for an amazing company? Matlin Creative Wants You! We’re hiring mobile app developers for full time jobs at our North York office. Here are the details: The Mobile App Developer will create an app for both iOS and android operating systems, contributing to the development of the UI with a mind towards positive UX, as well as implement the design. In addition the applicant will need to develop the backend and have experience with doing it in the past. Having experience with Photoshop and illustrator is a…

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