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How Valuable Is A Good Jingle?

I was speaking with someone this past week about his marketing campaign. His concern was that his current campaign wasn’t memorable enough to reach its maximum level of effectiveness. I asked him if he ever considered using a jingle. He laughed when I asked and said, “no, jingles don’t work”. He was wrong. Jingles are a powerful tool to help any company be memorable. Companies from MacDonald’s to Toyota have capitalized by incorporating a jingle into their marketing. A catchy jingle helps remain top of mind long after the targeted potential customer has forgotten your commercial. A well-crafted jingle incorporated…

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What Should You Beware Of With Media Buyers?

Buying media is an important part of your media campaign. Picking the right radio and television stations and is getting the best rates are essential. Hiring a media buyer or working with an agency that provides a media buying service is an easy and effective way to help maximize your media buy. But employing a traditional media buyer presents issues that you need to know upfront to ensure you’re working with the right company. It’s important to understand how typical media buyers work so that you can assess their value to your company. Most media buyers have junior staffers who…

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Change The Mascot – Washington Redskins

A few months ago I wrote a blog on why the Washington Redskins need to rebrand. My opinion hasn’t wavered, and I continue to believe that the term “Redskin” is incredibly offensive. I am baffled by why the team continues to stand behind such a negative racial slur. Obviously I’m not the only one. Recently, the Oneida Indian Nation launched a campaign entitled “Change The Mascot”, which illustrated why “Redskin” isn’t a term of endearment but an offensive, derogatory slur. They produced a formidable video, speaking in the first person, which asserted that never once have any Native American referred…

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When Is The Right Time To Start Marketing Your Company?

The question I get asked most often is “when’s the right time to start marketing my company/product”. Entrepreneurs from all sizes of companies ask. Owners of startups and companies that have been around for years ask. The truth is, regardless of what type of business you’re in, or how long your business has been operating, the answer is the same: the best time to start marketing your company or product is right now. Every company wants to grow their business and marketing is a key tool in accomplishing this. With each day that passes, competition with a focus on their…

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Why Is It Important To Compensate Employees Fairly?

Everyone thinks they should be paid more. If I asked 10 people if they’re being properly compensated, I have no doubt that all of their responses would range between “Hello No” to “Yeah, but…”. This blog post isn’t about base pay. Fair base pay is a factor of experience, industry, position, and specialization. These are considerations that go beyond a blog post. One thing that needs to be fair is the additional pay incentives employees receive. Bonuses are a commonly used tool to motivate employees to exceed beyond the standard means of the job. When the bonus is well thought…

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