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Joel Matlin, Founder of AlarmForce, No Longer Bound By Non-Competition Agreement

Joel Matlin’s non-compete agreement is now over and he is at liberty to work in the alarm industry again. Mr. Matlin led AlarmForce to become the third largest home alarm company in Canada. He was responsible for the concept of having two-way voice technology as a standard in every alarm system and for bringing telephone line cut and unique video technology to the mass market in both Canada and the U.S. An iconic figure in the security industry, Mr. Matlin was the voice and face of AlarmForce in Canadian and US media for over 20 years. Mr. Matlin established AlarmForce…

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Matlin Creative Marketing Hall Of Fame – Panda Cheese

There are good marketing campaigns and there are great marketing campaigns… and then there are some marketing campaigns that are so clever and groundbreaking they’re in a whole other stratosphere. These campaigns deserve a special place in the Matlin Creative Marketing Hall of Fame. While there’s a “Marketing Hall of Fame” which holds an annual award show, the Matlin Creative Marketing Hall of Fame is the REAL voice of authority when giving “mad props” to campaigns that are revolutionary. So without further ado the second inductee into the Matlin Creative Marketing Hall of Fame is… The Marketing Campaign For Panda…

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Pizza Nova – The Power Of A Jingle

I was out with my family this past weekend, having lunch at an Italian restaurant in midtown Toronto. After scarfing down his pizza, my 3-year-old son turned to me and asked “Dad, are we at Pizza Nova”? I smiled and say no, to which he replied “can we get Pizza Nova sometime”? I agreed then ask him how he knew about Pizza Nova, as it’s a pizza delivery chain that we’ve never ordered from before. He smiled and loudly belted out the Pizza Nova jingle – 4-3-9-0-0-0-0-PIZZA NOVA! Then it clicked. My wife drives my son all over the place…

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Case Study: BelVita #MorningWin Campaign

Does a good TV commercial automatically equal a successful marketing campaign? A good commercial is one that’s memorable – with the ultimate goal of leading to increased sales and branding. The problem is that often the TV commercial is part of a larger strategy that ends up bogging down the entire campaign. Case in point: BelVita #MorningWin. BelVita is a line of soft baked breakfast biscuits. Internally, the marketing team at Mondelez, the makers of BelVita, created the idea of Morning Wins. The concept was that instead of dreading the morning, find the little victories in it. They then teamed…

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The Problem With Hashtags

Certain things irk me. – People that drink soup on warm days – Motorists who don’t signal when changing lanes – Jerry O’Connell (Fat Stand By Me Jerry O’Connell doesn’t count) But the one thing that bothers me more than anything is when someone doesn’t use hashtags properly! Nails on the Chalkboard + Chewing Tinfoil + Knuckle Cracking = Hashtag Abuse For Adam. The point of hashtags is to be able to tag certain things on social media, which can then be sorted and found based on the tag. For example if I took a picture of a Bulldog puppy,…

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