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What’s Your Competitive Advantage?

You want to start a marketing campaign. The time is right, you have the funds (and the courage) and you’re ready to go. Stop. Take a deep breath. Now ask yourself this very important question: What is your company’s competitive advantage? Do you know the answer? What makes your company different from your competitors? What makes you a competitive choice? It could be the value proposition, a proprietary piece of technology or history in the industry. If you own a restaurant it could be a special ingredient that makes your pizza taste better than others. Or it could be the…

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Are You Thinking Of Using A QR Code?

You’re on a first date and you contemplating bringing up the fact that you want kids so badly you don’t care if you have them out of wedlock… Or you’re a guy and you’re thinking about wearing your new pair of drop-crotch harem pants to work… Maybe you’re planning a relaxing vacation to Syria… Or better yet, you’ve decided to use a QR code in your next marketing campaign… Brace yourself because here comes the hammer of truth… DON’T!!! QR Codes are horrible. They’re like wearing stilettos while going on a hike, theoretically sexy but in truth silly and impractical.…

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If You’re Not Growing….

I was talking to someone from a nationally known company the other week. We were out for lunch and he was saying how things at the company were going alright. Not as good as last year, but still relatively decent. They’re in a very competitive space with lots of companies aggressively marketing. While they too are major marketers, as hard as they try the company is losing the strong foothold it once had. As opposed to adjusting their marketing efforts and creating a more impactful message, they figured the writing was on the marketing wall, so they decided to shift…

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What Makes #ALSIceBucketChallenge So Brilliant?

By now you’ve all heard of the Ice Bucket Challenge. For those that haven’t, the Ice Bucket Challenge is a viral campaign to raise awareness (and funds) for ALS research. A person nominates three others to participate at which time they have 24 hours to record themselves pouring a bucket of ice water over their heads or donate to ALS research. The challenge is then passed forward to new nominees. The Ice Bucket Challenge began in June 2014 and over the summer has helped raise over $100 million dollars for ALS research. Beyond that it has significantly raised awareness of…

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Which Is More Effective: Social Media Or Traditional Marketing?

Remember when it was sexy for a company to have a radio or TV commercial? Mass marketing was regarded as cutting edge. Only big companies dared to go on radio or television. Now the mystique of these two mediums has cooled and shifted to social media. Social media is awesome. The kids would say it’s swaggy or dope. Businesses get to talk directly with potential customers and market themselves unconventionally. You get to actually connect with the customer. With no shortage of social media platforms, more and more companies are placing a bigger emphasis on social media. Even the most…

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