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What’s An Example Of A TV Commercial That Uses Humor Effectively?

How do you convey the message that social smoking isn’t a socially responsible behavior? In March 2013, the Ontario Ministry of Health targeted the dangers of social smoking and tried to overcome the perception amongst teens and early twenties that social smoking is acceptable. They hired BBDO to construct the marketing campaign, and the end result is incredibly effective. The marketing campaign compares social smoking to social farting. Brilliant. The comparison is clever and comical, and translates perfectly to the TV medium. You can watch the ad here: http://bit.ly/KLodq9 BBDO hit a homerun with this campaign. The spot is genius.…

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Case Study: Corona’s Live Mas Finas

Corona Canada recently launched a new marketing campaign, “Live Mas Finas”. This campaign is to promote the Corona lifestyle, pure enjoyment while living outside your comfort zone. The literal translation of Mas Finas is more fine, and the campaign shows a lifestyle of no regrets, while living life to its fullest. The campaign was created by Toronto marketing agency Zulu Alpha Kilo. The concept of the campaign is nothing new to the beer industry. It’s, in essence, the “I Am Canadian” campaign by Rethink, showing Canadians being rowdy and living life to the fullest across the globe. Slow the ad…

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Does Size Matter: What Does The Number Of Twitter Followers A Brand Has Truly Tell Us?

Kim Kardashian is pretty darn popular, with close to 19 million followers on Twitter. That’s a lot of birthdays to remember. Not only do Kim’s followers get to be enlightened with tweets about her lunch dates with her “BFF”, but they also get to hear what her favorite makeup is and view Instagram picture after Instagram picture after Instagram picture… Ah, those Kardashians are the gift that keeps on giving. As marketers, we have to ask: what does Kim Kardashian get out of having so many followers on Twitter? What are the benefits? An audience of 19 million followers is…

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Does Being An Olympic Host City Site Have Long-Term Marketing Value?

When was the last time you heard someone mention the city Lillehammer? What about Turin? Is Salt Lake City at the top of your list of Places You Most Want To Visit? All of the above are cities that have hosted the Olympic Games. During the Olympics, these cities are thrust into the common vocabulary of people everywhere. Money and exposure rain down from the heavens, leaving Olympic-related facilities and memories of great games past. The question though is: does being an Olympic site have long-term marketing value for the host city? The answer is no. We live in a…

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Why Is It Important To Always Think Like A Customer?

My father, Joel Matlin, is a very smart guy who’s had a good amount of success in various business ventures. The first thing he taught me about business was to always think like a customer. That mantra’s gotten him very far, and it’s one I try to incorporate in every business endeavour I take on. In regards to marketing that rule applies because all successful marketing ventures have been created with the customer in mind. As marketers, our goal for any campaign is to increase our clients’ sales and branding. We spend huge amounts of time constructing dynamic marketing campaigns…

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