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Why Is It Important To Compensate Employees Fairly?

Everyone thinks they should be paid more. If I asked 10 people if they’re being properly compensated, I have no doubt that all of their responses would range between “Hello No” to “Yeah, but…”. This blog post isn’t about base pay. Fair base pay is a factor of experience, industry, position, and specialization. These are considerations that go beyond a blog post. One thing that needs to be fair is the additional pay incentives employees receive. Bonuses are a commonly used tool to motivate employees to exceed beyond the standard means of the job. When the bonus is well thought…

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Be Disruptive!

Every type of business has competition. Whether you’re selling Nikes or nunchucks, hot dogs or hot tubs, there is no shortage of other companies selling a similar product or service. So how can you make your company stand out – especially if you’re new to the market? Here’s the biggest tip for any new company – Be Disruptive! If you can flip your entire industry on its head, then do it. Find a way to make your business stand out and destroy all competitors’ value propositions. Do what the others won’t… or can’t. It’s a lot easier to be disruptive…

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Marketing Fail: Chevy Cruze – Where Everybody Knows Your Name

Sometimes you see a commercial that makes you jump out of your chair and, in a “Eureka!” moment, you proclaim the genius of the spot that will live on forever. Then there are others that sound like the flush of money swirling down the toilet of empty marketing dreams. So let the flushing begin and get out your air freshener, because kids, this campaign stinks: The Chevy Cruze – Where Everybody Knows Your Name campaign. Chevy Cruze is a best selling car worldwide. One reason for its success it the fact that it has fantastic fuel consumption. McCann Erickson decided…

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Why Is Failure Never An Option?

I recently met up with a long time friend, Josh Boone, who just directed his second film. His movie, The Fault In Our Stars, is based on a best selling young adult novel written by John Green. The book’s sold millions of copies and the movie is expected to do massive numbers at the box office. The buzz is tremendous and the film has already drastically changed my friend’s life, making him a sought after director with several big budget movies either in development or preproduction. He’s a star, but though it seems like he’s an overnight sensation, he has…

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What 5 Things Will Instantly Add More Value To Your Marketing?

You’ve done it. You pulled the trigger on a marketing campaign. Mazel tov, it’s about time. You might have seen some results. Heck, you might have had tremendous success. Here’s a little thought: I bet though I can help you get better bang for your buck with your campaign. I’m about to give you the 5 keys to instantly get more value with your marketing campaign. These 5 simple things can be done right away and, without a doubt will either equal more exposure (without additional cost), more conversions and quite possibly more sales. Want to hear them? Well without…

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