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What I Think of Focus Groups

I was at Subway the other day and wasn’t sure which sandwich I wanted to order. I was torn between a foot long turkey and a steak and cheese (neither was the Sub of the Day – which would have weighed my decision). The Sandwich Artist (kudos to the Subway Marketing Team for coining that title) asked me which one I wanted and I had no answer for them. Tumbleweeds… I was stuck. (more…)

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What is a Great Commercial?

Last night I was watching television with my wife. Let’s say we were watching the news (in actuality though we were watching a horrible reality show). The show broke to commercial; my favorite part of any program; I am after all in marketing. The first commercial was for a pick-up truck. Big manly voice, graphics of things being thrown into the cab of the truck. Same old same old… We grabbed a bag of chips. The second was a commercial for some new consumer product. Very clever and had us both smiling. My wife mentions that she loves this commercial. On to the third commercial – a spot for a home service company. Very unflashy – just a man talking directly to the camera followed by a very catchy jingle. My wife mentions how annoying this one is. Then back to the “news”. As the show ends, I ask my…

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