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Why Is It Important To Maximize Your Time?

This blog is primarily focused on issues and tips to boost your marketing efforts, however occasionally I write about general business practices to help all entrepreneurs. One thing that can harm a business, and can derail any effort, marketing or otherwise, is the ineffective maximization of time management. In any business there are different levels of duties. Some are essential; others have a push value (positive if done, but no negative impact if incomplete), and then there are are time-wasters. Every successful entrepreneur needs to become a master at distinguishing between the important and the waste. Here’s an example. I know a very high-ranking executive (C-Level) at a public company who’s a control freak and constantly gets distracted by the unimportant. While he has a tremendously long “to do” list, he is unable to distinguish between the different levels of importance amongst his duties/responsibilities. Though this C-Leveler should be focusing…

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Is Instagram A Viable Marketing Tool?

I was recently holding an audition for a client, where we were casting late teen/early twenty females. The client was heavily involved in social media, so we thought it would be interesting if, during the auditions, we asked each actress which social media platform they used most often. The one mentioned resoundingly was Instagram. Instagram is a social media site where users post pictures on their profiles that are shared with followers. Sites can be public or private. Each picture is tagged with keywords that let users sort through other pictures. For example, if I tag my picture with #tennis, someone who wants to see pictures of people playing tennis can search the keyword and voila– all the racquets and fuzzy balls they can handle. Get your minds out of the gutter, perverts! The site also lets users put filters on their pictures. If, for example, you want your picture…

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Matlin Creative Marketing Hall Of Fame: District 9

There are good marketing campaigns and there are great marketing campaigns… and then there are some marketing campaigns that are so clever and groundbreaking they’re in a whole other stratosphere. These campaigns are the ones that deserve a special place in the most exclusive award hall of all-time: The Matlin Creative Marketing Hall of Fame. While there’s a “Marketing Hall of Fame” which holds an annual award show, the Matlin Creative Marketing Hall of Fame is the REAL voice of authority when giving “mad props” to campaigns that are revolutionary. So without further ado the first inductee into the Matlin Creative Marketing Hall of Fame is… The Marketing Campaign For The Film District 9! District 9 is a film that was released in 2009 by Sony Pictures, written and directed by Neill Blomkamp. The movie is set in a future where aliens and humans live together, however the race of…

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Is All Communication With Customers A Marketing Opportunity?

Yes. Every time you contact a customer it’s a marketing opportunity. Phone calls = Yes Emails = Hell Yes Newsletters = Obviously Bill Invoices = Damn Straight Every customer touch-point is a chance to market your products or services. No opportunity should be wasted. Even if it’s something as extreme as a customer cancelling a service you provide, remember the re-marketing opportunity when sending the cancellation email or letter. No communication with the customer should be overlooked. When I was working at AlarmForce, our CFO was responsible for sending certain correspondence to the customers. Things like customer care letters and billing invoices were sent from a template he created. No disrespect to the CFO, but he had no marketing knowledge, which was evident as he viewed these letters as simply a method of passing information to the customer. He was wrong. All correspondence to your customers is a chance to…

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The Lunacy Of The Great Marketing Hope

A few weeks ago I attended the annual meeting of a well-known national company. This public company undertook a change in management around 9 months earlier, and the new management team was stuck in neutral in their attempts to grow the company. They didn’t want to continue with past marketing initiatives, however deciding not to hire a marketing agency, management tried to do everything in-house. Refusing to rebrand and move forward with a fresh new direction, the company instead hastily produced patchwork campaigns while pulling back on their marketing spend. The result was no growth, disappointing returns and many new grey hairs for the Interim CEO. At the annual meeting, the Interim CEO alluded to the exciting new marketing initiatives the company is undertaking. It was easy to see that this was nothing more than a line to appease investors, so when it was time to open questions to the…

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