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The Worst Bus Ad In Canada – Toronto Hyundai

With the right copy, bus ads are an effective marketing vehicle (hahaha). But seriously folks, exterior transit ads are an efficient way to convey a concise message to a broad audience. Unlike traditional OOH (Out Of Home) marketing, mobile transit ads allow many people throughout multiple areas of your chosen city see your ad. Hard to avoid, bus ads can be a fantastic way to hammer across a simple message. Home repair companies and personal injury firms are two examples of companies that have had success marketing through this medium. They’ve done it by using creative that is simple and…

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Does Size Matter: What Does The Number Of Twitter Followers A Brand Has Truly Tell Us?

Kim Kardashian is pretty darn popular, with close to 19 million followers on Twitter. That’s a lot of birthdays to remember. Not only do Kim’s followers get to be enlightened with tweets about her lunch dates with her “BFF”, but they also get to hear what her favorite makeup is and view Instagram picture after Instagram picture after Instagram picture… Ah, those Kardashians are the gift that keeps on giving. As marketers, we have to ask: what does Kim Kardashian get out of having so many followers on Twitter? What are the benefits? An audience of 19 million followers is…

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What Are The Keys To Creating A Successful Holiday Ad?

Jingle bells, jingle bells, jingle all the way…. It’s January. Christmas time has come and gone and now we’re all left with a post holiday hangover. During the holidays, while some people relax and enjoy the holiday spirit (eggnog and mistletoe included), marketers roll up their sleeves and get ready to try to sell as much product as possible for their clients. The spirit of giving is nothing but slang for “we have to market the heck out of everything we can before Santa comes and eats all of our cookies”. During this time of year, some ads stand out…

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B Stands For Boring: Why The Microsoft Store Fails

Retailers have recently realized that shopping doesn’t have to be boring. If a store is interactive, complete with unique features and experiences that aren’t replicated elsewhere, the consumer will not only enter the store, but will stay longer and will be more likely to buy something. The Lego Store, The Disney Store, Tesla, Rainforest Cafe and the newest Burberry store, (http://bit.ly/1bmZ4Ky) all understand this concept. Go into any of these retailers, walk around, and you will see the multiple video screens, interactive displays and distinct to brand play areas. Pick out four families and time how long they stay. These…

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Can A Successful Marketing Campaign Ever Be A Bad Thing?

We all market for the same reasons, to increase sales and branding for our companies. We spend millions of dollars and devote countless hours to getting our message heard (and remembered) by the masses. And then, when lightening strikes, the phones begin to ring with calls from interested customers. Mission accomplished, we’ve reached the Holy Land. The question is, can a successful marketing campaign ever be a bad thing? Surprisingly, the answer is yes. Every company needs to have a solid foundation in order to succeed, and if that foundation isn’t sound, a successful marketing campaign can potentially cripple a…

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