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The Worst Bus Ad In Canada – Toronto Hyundai

With the right copy, bus ads are an effective marketing vehicle (hahaha). But seriously folks, exterior transit ads are an efficient way to convey a concise message to a broad audience. Unlike traditional OOH (Out Of Home) marketing, mobile transit ads allow many people throughout multiple areas of your chosen city see your ad. Hard to avoid, bus ads can be a fantastic way to hammer across a simple message. Home repair companies and personal injury firms are two examples of companies that have had success marketing through this medium. They’ve done it by using creative that is simple and…

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3 Things To Avoid In Your Radio Commercial

Radio is an incredibly powerful marketing medium. I’ve seen first hand its power through various marketing campaigns I’ve been a part of. However, not all radio ads are created equal. Here are three tips that will increase the effectiveness of your radio advertisement: – Lose The Music Bed Many radio commercials incorporate a music bed while a pitchman is talking. The marketing team puts the music bed to make the commercial exciting, but actually 9 out of 10 times the music is distracting. Instead of engaging the listener, the music bed actually draws attention away from the message and toward…

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How Can You Market Without A Budget?

Frequently I’m asked how a company can start a marketing campaign without a marketing budget. It’s not hard to understand that a marketing budget increases the potential potency of a campaign, allowing you to use media that aren’t otherwise accessible. A marketer can still get a message out without spending any dollars… but it’s a hell of a lot more difficult. The internet makes it easier to market without a budget. Social media lets everyone disseminate their message, albeit on a micro scale. Social media sites and apps like Facebook, Twitter, LinkedIn and Instagram allow a marketer to spread messages…

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Are You Thinking Of Using A QR Code?

You’re on a first date and you contemplating bringing up the fact that you want kids so badly you don’t care if you have them out of wedlock… Or you’re a guy and you’re thinking about wearing your new pair of drop-crotch harem pants to work… Maybe you’re planning a relaxing vacation to Syria… Or better yet, you’ve decided to use a QR code in your next marketing campaign… Brace yourself because here comes the hammer of truth… DON’T!!! QR Codes are horrible. They’re like wearing stilettos while going on a hike, theoretically sexy but in truth silly and impractical.…

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If You’re Not Growing….

I was talking to someone from a nationally known company the other week. We were out for lunch and he was saying how things at the company were going alright. Not as good as last year, but still relatively decent. They’re in a very competitive space with lots of companies aggressively marketing. While they too are major marketers, as hard as they try the company is losing the strong foothold it once had. As opposed to adjusting their marketing efforts and creating a more impactful message, they figured the writing was on the marketing wall, so they decided to shift…

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