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What’s Your Competitive Advantage?

You want to start a marketing campaign. The time is right, you have the funds (and the courage) and you’re ready to go. Stop. Take a deep breath. Now ask yourself this very important question: What is your company’s competitive advantage? Do you know the answer? What makes your company different from your competitors? What makes you a competitive choice? It could be the value proposition, a proprietary piece of technology or history in the industry. If you own a restaurant it could be a special ingredient that makes your pizza taste better than others. Or it could be the…

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Which Is More Effective: Social Media Or Traditional Marketing?

Remember when it was sexy for a company to have a radio or TV commercial? Mass marketing was regarded as cutting edge. Only big companies dared to go on radio or television. Now the mystique of these two mediums has cooled and shifted to social media. Social media is awesome. The kids would say it’s swaggy or dope. Businesses get to talk directly with potential customers and market themselves unconventionally. You get to actually connect with the customer. With no shortage of social media platforms, more and more companies are placing a bigger emphasis on social media. Even the most…

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If It Ain’t Broke….

Too often I’ve heard of companies that have had longstanding success with a jingle, slogan or logo, but, for whatever reason, the company decides to change it. Usually a new marketing agency or internal marketing executive is brought in and in an effort to prove their worth pushes to make major changes. Other times it’s the desire to create a new “fresh” update to the brand. We as marketers need to understand the value in creating a marketing plan that works. With marketing there are no guarantees, where even the most well planned campaign may not achieve the desired results.…

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How Important Is A Good Company Name?

The power of a good company, store or restaurant name is huge. A good name can be the difference between success and failure. The thing is that nobody sets out to name his or her company, store or restaurant poorly, which makes us have to ask what elements make a name good or bad? To find a proper name for your company, store or restaurant we need to understand what it does, what’s its general feel, and what audience are you trying to target. The goal is to stand out, but be loyal to your product/service. What is the image…

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Why Is It Important To Always Think Like A Customer?

My father, Joel Matlin, is a very smart guy who’s had a good amount of success in various business ventures. The first thing he taught me about business was to always think like a customer. That mantra’s gotten him very far, and it’s one I try to incorporate in every business endeavour I take on. In regards to marketing that rule applies because all successful marketing ventures have been created with the customer in mind. As marketers, our goal for any campaign is to increase our clients’ sales and branding. We spend huge amounts of time constructing dynamic marketing campaigns…

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