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What’s Your Competitive Advantage?

You want to start a marketing campaign. The time is right, you have the funds (and the courage) and you’re ready to go. Stop. Take a deep breath. Now ask yourself this very important question: What is your company’s competitive advantage? Do you know the answer? What makes your company different from your competitors? What makes you a competitive choice? It could be the value proposition, a proprietary piece of technology or history in the industry. If you own a restaurant it could be a special ingredient that makes your pizza taste better than others. Or it could be the…

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If You’re Not Growing….

I was talking to someone from a nationally known company the other week. We were out for lunch and he was saying how things at the company were going alright. Not as good as last year, but still relatively decent. They’re in a very competitive space with lots of companies aggressively marketing. While they too are major marketers, as hard as they try the company is losing the strong foothold it once had. As opposed to adjusting their marketing efforts and creating a more impactful message, they figured the writing was on the marketing wall, so they decided to shift…

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When Is The Right Time To Start Marketing Your Company?

The question I get asked most often is “when’s the right time to start marketing my company/product”. Entrepreneurs from all sizes of companies ask. Owners of startups and companies that have been around for years ask. The truth is, regardless of what type of business you’re in, or how long your business has been operating, the answer is the same: the best time to start marketing your company or product is right now. Every company wants to grow their business and marketing is a key tool in accomplishing this. With each day that passes, competition with a focus on their…

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Why Is It Important To Compensate Employees Fairly?

Everyone thinks they should be paid more. If I asked 10 people if they’re being properly compensated, I have no doubt that all of their responses would range between “Hello No” to “Yeah, but…”. This blog post isn’t about base pay. Fair base pay is a factor of experience, industry, position, and specialization. These are considerations that go beyond a blog post. One thing that needs to be fair is the additional pay incentives employees receive. Bonuses are a commonly used tool to motivate employees to exceed beyond the standard means of the job. When the bonus is well thought…

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Be Disruptive!

Every type of business has competition. Whether you’re selling Nikes or nunchucks, hot dogs or hot tubs, there is no shortage of other companies selling a similar product or service. So how can you make your company stand out – especially if you’re new to the market? Here’s the biggest tip for any new company – Be Disruptive! If you can flip your entire industry on its head, then do it. Find a way to make your business stand out and destroy all competitors’ value propositions. Do what the others won’t… or can’t. It’s a lot easier to be disruptive…

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