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What’s Your Competitive Advantage?

You want to start a marketing campaign. The time is right, you have the funds (and the courage) and you’re ready to go. Stop. Take a deep breath. Now ask yourself this very important question: What is your company’s competitive advantage? Do you know the answer? What makes your company different from your competitors? What makes you a competitive choice? It could be the value proposition, a proprietary piece of technology or history in the industry. If you own a restaurant it could be a special ingredient that makes your pizza taste better than others. Or it could be the…

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Why Is It Important To Compensate Employees Fairly?

Everyone thinks they should be paid more. If I asked 10 people if they’re being properly compensated, I have no doubt that all of their responses would range between “Hello No” to “Yeah, but…”. This blog post isn’t about base pay. Fair base pay is a factor of experience, industry, position, and specialization. These are considerations that go beyond a blog post. One thing that needs to be fair is the additional pay incentives employees receive. Bonuses are a commonly used tool to motivate employees to exceed beyond the standard means of the job. When the bonus is well thought…

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Why Is Failure Never An Option?

I recently met up with a long time friend, Josh Boone, who just directed his second film. His movie, The Fault In Our Stars, is based on a best selling young adult novel written by John Green. The book’s sold millions of copies and the movie is expected to do massive numbers at the box office. The buzz is tremendous and the film has already drastically changed my friend’s life, making him a sought after director with several big budget movies either in development or preproduction. He’s a star, but though it seems like he’s an overnight sensation, he has…

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Why Is It Important To Maximize Your Time?

This blog is primarily focused on issues and tips to boost your marketing efforts, however occasionally I write about general business practices to help all entrepreneurs. One thing that can harm a business, and can derail any effort, marketing or otherwise, is the ineffective maximization of time management. In any business there are different levels of duties. Some are essential; others have a push value (positive if done, but no negative impact if incomplete), and then there are are time-wasters. Every successful entrepreneur needs to become a master at distinguishing between the important and the waste. Here’s an example. I…

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Is All Communication With Customers A Marketing Opportunity?

Yes. Every time you contact a customer it’s a marketing opportunity. Phone calls = Yes Emails = Hell Yes Newsletters = Obviously Bill Invoices = Damn Straight Every customer touch-point is a chance to market your products or services. No opportunity should be wasted. Even if it’s something as extreme as a customer cancelling a service you provide, remember the re-marketing opportunity when sending the cancellation email or letter. No communication with the customer should be overlooked. When I was working at AlarmForce, our CFO was responsible for sending certain correspondence to the customers. Things like customer care letters and…

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