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How Can You Market Without A Budget?

Frequently I’m asked how a company can start a marketing campaign without a marketing budget. It’s not hard to understand that a marketing budget increases the potential potency of a campaign, allowing you to use media that aren’t otherwise accessible. A marketer can still get a message out without spending any dollars… but it’s a hell of a lot more difficult. The internet makes it easier to market without a budget. Social media lets everyone disseminate their message, albeit on a micro scale. Social media sites and apps like Facebook, Twitter, LinkedIn and Instagram allow a marketer to spread messages…

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Is Instagram A Viable Marketing Tool?

I was recently holding an audition for a client, where we were casting late teen/early twenty females. The client was heavily involved in social media, so we thought it would be interesting if, during the auditions, we asked each actress which social media platform they used most often. The one mentioned resoundingly was Instagram. Instagram is a social media site where users post pictures on their profiles that are shared with followers. Sites can be public or private. Each picture is tagged with keywords that let users sort through other pictures. For example, if I tag my picture with #tennis,…

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Why Is Social Media Perfect For Customer Service?

Marketers love social media. They love the fact they can have ongoing communication with potential customers. This continuing dialogue can highlight products and their value. A great marketing campaign can go viral and get in front of millions of people at a fraction of the price of a traditional marketing campaign. Social media can also be a black hole of wasted effort, where marketers devote a significant amount of time to social campaigns that don’t go viral or convert into paying customers. So, once we understand that social media is the great unknown, a place where companies don’t always get…

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Does Size Matter: What Does The Number Of Twitter Followers A Brand Has Truly Tell Us?

Kim Kardashian is pretty darn popular, with close to 19 million followers on Twitter. That’s a lot of birthdays to remember. Not only do Kim’s followers get to be enlightened with tweets about her lunch dates with her “BFF”, but they also get to hear what her favorite makeup is and view Instagram picture after Instagram picture after Instagram picture… Ah, those Kardashians are the gift that keeps on giving. As marketers, we have to ask: what does Kim Kardashian get out of having so many followers on Twitter? What are the benefits? An audience of 19 million followers is…

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5 Marketing Predictions for 2014

2013 has been in an interesting year for marketers. Non-traditional marketing continues to gain traction in the industry, where new media helps marketers showcase their products in new and interesting ways. At the same time, the power of traditional media still was evident as major campaigns saw significant rewards through longstanding means like radio, television and print. Well here I sit with my marketing crystal ball. Oh tell me Gods of Marketing, what will 2014 bring? I see it… It’s getting clearer… Visions are coming to me. 2014 is going to be a year that will feature some amazing things…

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