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How Can You Market Without A Budget?

Frequently I’m asked how a company can start a marketing campaign without a marketing budget. It’s not hard to understand that a marketing budget increases the potential potency of a campaign, allowing you to use media that aren’t otherwise accessible. A marketer can still get a message out without spending any dollars… but it’s a hell of a lot more difficult. The internet makes it easier to market without a budget. Social media lets everyone disseminate their message, albeit on a micro scale. Social media sites and apps like Facebook, Twitter, LinkedIn and Instagram allow a marketer to spread messages…

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Why Is Social Media Perfect For Customer Service?

Marketers love social media. They love the fact they can have ongoing communication with potential customers. This continuing dialogue can highlight products and their value. A great marketing campaign can go viral and get in front of millions of people at a fraction of the price of a traditional marketing campaign. Social media can also be a black hole of wasted effort, where marketers devote a significant amount of time to social campaigns that don’t go viral or convert into paying customers. So, once we understand that social media is the great unknown, a place where companies don’t always get…

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Is Social Media Overrated?

I gotta ask, is social media overrated? Let the booing begin. Bring on the hate mail. Pencil in a unibrow and devil horns on my Linkedin picture. I’ve said the unthinkable. Arnold from Diff’rent Strokes would be saying to me right now, “Whatcha talkin’ ‘bout Adam?” Every marketing conference I go to, all everyone talks about is social media. How can we use social media effectively? Maximize the impact of our social media campaigns! Twitter, Facebook, Linkedin, Pinterest, Google+, content marketing…. The list goes on and on. Here’s the thing, is social media the secret ingredient needed to turn any…

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I Love You Social Media (As Does The Rest of the Marketing World)

I’ve created a new drinking game. When I go to a marketing forum/conference, and the expert speaker mentions the importance of social media I down a shot. At the last conference I attended, I had to call a cab 3 minutes into the first presentation. Marketers sure love themselves some social media. We love that we can now engage directly with prospective customers. Look at all these new tools at our disposal: Facebook, Twitter, LinkedIn, Google+, Instagram, Vine, Digg, Flickr…. We also have the tools to navigate through the endless sea of social: Google Analytics, Radian6, Buddy Media, ExactTarget, Wildfire…

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