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How Can You Market Without A Budget?

Frequently I’m asked how a company can start a marketing campaign without a marketing budget. It’s not hard to understand that a marketing budget increases the potential potency of a campaign, allowing you to use media that aren’t otherwise accessible. A marketer can still get a message out without spending any dollars… but it’s a hell of a lot more difficult. The internet makes it easier to market without a budget. Social media lets everyone disseminate their message, albeit on a micro scale. Social media sites and apps like Facebook, Twitter, LinkedIn and Instagram allow a marketer to spread messages…

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What’s Your Competitive Advantage?

You want to start a marketing campaign. The time is right, you have the funds (and the courage) and you’re ready to go. Stop. Take a deep breath. Now ask yourself this very important question: What is your company’s competitive advantage? Do you know the answer? What makes your company different from your competitors? What makes you a competitive choice? It could be the value proposition, a proprietary piece of technology or history in the industry. If you own a restaurant it could be a special ingredient that makes your pizza taste better than others. Or it could be the…

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If You’re Not Growing….

I was talking to someone from a nationally known company the other week. We were out for lunch and he was saying how things at the company were going alright. Not as good as last year, but still relatively decent. They’re in a very competitive space with lots of companies aggressively marketing. While they too are major marketers, as hard as they try the company is losing the strong foothold it once had. As opposed to adjusting their marketing efforts and creating a more impactful message, they figured the writing was on the marketing wall, so they decided to shift…

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Which Is More Effective: Social Media Or Traditional Marketing?

Remember when it was sexy for a company to have a radio or TV commercial? Mass marketing was regarded as cutting edge. Only big companies dared to go on radio or television. Now the mystique of these two mediums has cooled and shifted to social media. Social media is awesome. The kids would say it’s swaggy or dope. Businesses get to talk directly with potential customers and market themselves unconventionally. You get to actually connect with the customer. With no shortage of social media platforms, more and more companies are placing a bigger emphasis on social media. Even the most…

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What 5 Things Will Instantly Add More Value To Your Marketing?

You’ve done it. You pulled the trigger on a marketing campaign. Mazel tov, it’s about time. You might have seen some results. Heck, you might have had tremendous success. Here’s a little thought: I bet though I can help you get better bang for your buck with your campaign. I’m about to give you the 5 keys to instantly get more value with your marketing campaign. These 5 simple things can be done right away and, without a doubt will either equal more exposure (without additional cost), more conversions and quite possibly more sales. Want to hear them? Well without…

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