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Are You Thinking Of Using A QR Code?

You’re on a first date and you contemplating bringing up the fact that you want kids so badly you don’t care if you have them out of wedlock… Or you’re a guy and you’re thinking about wearing your new pair of drop-crotch harem pants to work… Maybe you’re planning a relaxing vacation to Syria… Or better yet, you’ve decided to use a QR code in your next marketing campaign… Brace yourself because here comes the hammer of truth… DON’T!!! QR Codes are horrible. They’re like wearing stilettos while going on a hike, theoretically sexy but in truth silly and impractical.…

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Why Is Vine An Inferior Marketing Medium?

Marketers love trying to incorporate new media into their marketing campaigns. Ego and the fear of overlooking something new, a big dose of FOMO (Fear Of Missing Out) leads marketers to test the latest methods of marketing. The problem is that not all marketing vehicles are created equal. Case in point: Vine. Vine is a mobile app that launched on Jan 24, 2013 on iOS and on June 2, 2013 on Android. Vine allows users to post 7 second videos, which are shown on a continuous loop, which are then shared with followers. It’s like Instagram with videos (which, due…

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