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How Can You Market Without A Budget?

Frequently I’m asked how a company can start a marketing campaign without a marketing budget. It’s not hard to understand that a marketing budget increases the potential potency of a campaign, allowing you to use media that aren’t otherwise accessible. A marketer can still get a message out without spending any dollars… but it’s a hell of a lot more difficult. The internet makes it easier to market without a budget. Social media lets everyone disseminate their message, albeit on a micro scale. Social media sites and apps like Facebook, Twitter, LinkedIn and Instagram allow a marketer to spread messages…

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The Problem With Hashtags

Certain things irk me. – People that drink soup on warm days – Motorists who don’t signal when changing lanes – Jerry O’Connell (Fat Stand By Me Jerry O’Connell doesn’t count) But the one thing that bothers me more than anything is when someone doesn’t use hashtags properly! Nails on the Chalkboard + Chewing Tinfoil + Knuckle Cracking = Hashtag Abuse For Adam. The point of hashtags is to be able to tag certain things on social media, which can then be sorted and found based on the tag. For example if I took a picture of a Bulldog puppy,…

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Why Is Social Media Perfect For Customer Service?

Marketers love social media. They love the fact they can have ongoing communication with potential customers. This continuing dialogue can highlight products and their value. A great marketing campaign can go viral and get in front of millions of people at a fraction of the price of a traditional marketing campaign. Social media can also be a black hole of wasted effort, where marketers devote a significant amount of time to social campaigns that don’t go viral or convert into paying customers. So, once we understand that social media is the great unknown, a place where companies don’t always get…

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Does Size Matter: What Does The Number Of Twitter Followers A Brand Has Truly Tell Us?

Kim Kardashian is pretty darn popular, with close to 19 million followers on Twitter. That’s a lot of birthdays to remember. Not only do Kim’s followers get to be enlightened with tweets about her lunch dates with her “BFF”, but they also get to hear what her favorite makeup is and view Instagram picture after Instagram picture after Instagram picture… Ah, those Kardashians are the gift that keeps on giving. As marketers, we have to ask: what does Kim Kardashian get out of having so many followers on Twitter? What are the benefits? An audience of 19 million followers is…

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Why Is Vine An Inferior Marketing Medium?

Marketers love trying to incorporate new media into their marketing campaigns. Ego and the fear of overlooking something new, a big dose of FOMO (Fear Of Missing Out) leads marketers to test the latest methods of marketing. The problem is that not all marketing vehicles are created equal. Case in point: Vine. Vine is a mobile app that launched on Jan 24, 2013 on iOS and on June 2, 2013 on Android. Vine allows users to post 7 second videos, which are shown on a continuous loop, which are then shared with followers. It’s like Instagram with videos (which, due…

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